The Story Behind Arracal, Inc

This year we celebrate 10 years in business. With this milestone, we thought we would share a little history about who we are and how our company came to be.

Often times we're asked what our company name means and how our story began. The name is simply the merging of the last names of co-owner Rene Arrazcaeta and my last name, Calero. As some of you may know, we started this company in 2008 as Home Sound Solutions, or officially, "Arracal, Inc doing business as Home Sound Solutions." After the first 3 years, we decided to drop the dba and go solely by Arracal, Inc. We made this change for a couple of reasons; first, we wanted a shorter name and secondly, we wanted a name that better describes what we do. Trying to come up with a name that was descriptive of the type of work we do was nearly impossible, so we decided to just go with our original name of Arracal. We've received a lot of positive feedback and have been very happy with the change ever since.

I'd also like to provide some history as to how our company got started. Rene and I met when I moved to Lakeland in 1988. My mother retired from the Army that year, and decided to move to Florida to start a new business doing what she had done most of her life before the military, cutting hair. To this day she can still be found doing just that in her salon in Lakeland called "Sabina's Beauty Cage." Rene and I immediately became best friends after meeting in middle school and have been inseparable ever since. After we graduated from high school, we started college with no idea what we wanted to do. After we both landed promising long term careers, we couldn't help the feeling that it was not what we wanted to spend our lives doing. So we made a list of things we would enjoy based on our interests and determined that this industry was something we felt passionate and knowledgeable about based on a few jobs we had completed for some friends. Without even knowing if it was a viable career, we decided to start this business. Now 10 years later, we couldn't have been happier with that decision. We feel blessed everyday with our company's results and are very grateful to our amazing clients and our wonderful team.

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Reader Comments (4)

Congratulations to you both. We have been satisfied ARRACAL customers for many years
because we can count on excellent products, professional installation and outstanding
service when something goes wrong. Tony and Renee are consummate hands on professionals
and the kind of locally owned business that we love to support.


February 3, 2018 | Unregistered CommenterGary Moulton

What a wonderful story. Thank you so much for sharing, and for living out your dream. Thank you also for your very fine customer support to me.

Patricia Landreth

February 4, 2018 | Unregistered Commenterpatricia

Thank you so mucg keep share some
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February 20, 2018 | Unregistered CommenterJames Alex

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